Quintain is a leading investment and development specialist bringing London property and places to life

The company has a track record of identifying opportunities where significant value can be created through the application of investment, development and asset management skills, and over the last 21 years, Quintain has transformed assets across London into places where people want to live, companies want to grow and neighbourhoods can come alive.

Wembley Park is a significant part of Quintain’s work. Working with a wide ­team of partners, Quintain acts as owner, design manager and estate manager.

Our vision

Our vision for Wembley Park is founded on a deep respect for the site’s rich heritage as an everyday leisure destination capable of hosting global events. First established in 1792, Wembley Park’s appeal has always been its proximity to the centre of London. Sir Edward Watkin created an everyday leisure destination for Londoners in 1894 when he created a parkland with a dedicated station on London Underground’s Metropolitan Line. After the First World War Wembley Park was selected to host The British Empire Exhibition, a global event which attracted 27 million visitors in 1924 and 1925. Since then, Wembley Park has hosted numerous iconic events in music and sport, from two Olympic Games, in 1948 and 2012 to the 1966 World Cup, and Live Aid, one of the largest ever live global satellite broadcasts which reached an estimated global audience of 1.9 billion.

Over the last decade Quintain has been drawing on this unique heritage to complete the first chapter in Wembley Park’s transformation. We are creating a new kind of urban district with a thriving residential community and a popular commercial centre at its heart; a vibrant and interesting place people want to visit, shop and live.

We look forward to welcoming you to Wembley Park.


Quintain bought the land adjacent to Wembley Stadium along with Wembley Arena in 2002 with the vision of transforming a landscape long shaped by large-scale events into a new kind of urban district for everyday use. The concept is to harness the positives of being close to landmark venues to inspire a new leisure and residential hub. These positives include exceptional transport links, open public spaces and a global reputation for excellence.

Since 2002, designs for Wembley Park have developed around two core concepts:

A vibrant, living destination to enjoy every day

Building on Wembley’s credentials as a world-class event destination, Quintain is creating an exciting new retail and leisure district in north west London.

The aim has been to transform a traditional events location into an attractive hub which Londoners want to enjoy every day. The diverse shopping and entertainment experience is also intended to give those attending events a reason to come early and stay late, enjoying the enhanced offering at Wembley Park.

A new kind of urban experience: destination living

Quintain is drawing on the benefits of being a major destination to make Wembley Park an outstanding place to live. Quintain has revitalised Wembley Park’s public realm, retail and entertainment offering, as well as its transport connections, to a quality associated with its world-class venues. The new residential neighbourhoods are designed to harness these positives and complement the vibrancy of being an event destination, with new residential squares and areas of tranquillity.



Quintain began redevelopment of Wembley Park with a clear focus on place-making. Unlike many regeneration projects which start with the construction of large-scale residential areas, Quintain’s first actions were a series of robust place making initiatives designed to create a strong and thriving destination to anchor the future decades of development.

Building on Richard Rogers’ masterplan, Quintain adopted the ‘three-station strategy’ by which routes through the development were realigned to connect with Wembley Park, Wembley Central and Wembley Stadium stations. This enhanced the site’s internal and external connectivity.

In 2006, Wembley Arena, now renamed The SSE Arena, was refurbished at a cost of £34m and its entrance turned around to open onto a new square facing the Stadium, creating an attractive new public space.

The Football Association opened the new Stadium in 2007 now called ‘Wembley Stadium connected by EE’.

Two apartment buildings, Forum House and Quadrant Court, opened in 2009 and 2010, creating 525 new homes.

In 2009, Lucozade Powerleague opened seven state-of-the-art five-a-side football pitches.

Hilton London Wembley was completed in time for the London 2012 Olympics.

A 660-bedroom student block opened for the 2012-13 academic year. It is now run by Prodigy Living.

New public realm was added in 2012 and 2013 to create new places and green spaces for people to enjoy, including Market Square, Wembley Park Boulevard and Wembley Lawns.

The success of the development inspired Brent Council to relocate its offices to Wembley Park, creating an award-winning building connecting into Arena Square which opened in 2013.

London Designer Outlet opened in October 2013, bringing a unique new leisure and retail offering to north west London in conjunction with a 1,300-space car park.

Play Wembley, an indoor play space for children, opened in 2013, as did Wembley Park’s gym, Lifestyle Fitness.

In 2014 a new, all-weather children’s playpark and public event space opened next to London Designer Outlet, and construction started on the next 475 homes at North West Village, due for completion in early 2016.

133 apartments in Alto went on sale in 2015 and development started on Wembley Theatre, set to show ‘The Hunger Games’ from 2016.