Quintain began redevelopment of Wembley Park with a clear focus on place-making. Unlike many regeneration projects which start with the construction of large-scale residential areas, Quintain’s first actions were a series of robust place making initiatives designed to create a strong and thriving destination to anchor the future decades of development.
Building on Richard Rogers’ masterplan, Quintain adopted the ‘three-station strategy’ by which routes through the development were realigned to connect with Wembley Park, Wembley Central and Wembley Stadium stations. This enhanced the site’s internal and external connectivity.
In 2006, Wembley Arena, now renamed The SSE Arena, was refurbished at a cost of £34m and its entrance turned around to open onto a new square facing the Stadium, creating an attractive new public space.
The Football Association opened the new Stadium in 2007 now called ‘Wembley Stadium connected by EE’.
Two apartment buildings, Forum House and Quadrant Court, opened in 2009 and 2010, creating 525 new homes.
In 2009, Lucozade Powerleague opened seven state-of-the-art five-a-side football pitches.
Hilton London Wembley was completed in time for the London 2012 Olympics.
A 660-bedroom student block opened for the 2012-13 academic year. It is now run by Prodigy Living.
New public realm was added in 2012 and 2013 to create new places and green spaces for people to enjoy, including Market Square, Wembley Park Boulevard and Wembley Lawns.
The success of the development inspired Brent Council to relocate its offices to Wembley Park, creating an award-winning building connecting into Arena Square which opened in 2013.
London Designer Outlet opened in October 2013, bringing a unique new leisure and retail offering to north west London in conjunction with a 1,300-space car park.
Play Wembley, an indoor play space for children, opened in 2013, as did Wembley Park’s gym, Lifestyle Fitness.
In 2014 a new, all-weather children’s playpark and public event space opened next to London Designer Outlet, and construction started on the next 475 homes at North West Village, due for completion in early 2016.
133 apartments in Alto went on sale in 2015 and development started on Wembley Theatre, set to show ‘The Hunger Games’ from 2016.