ZEE London Mela, the capital’s top cultural event celebrating the best of South Asian culture and creativity across the capital, announces their 2017 programme – with free events planned for Gunnersbury Park, Croydon and Wembley Park this autumn.
Announcing the programme last night at the ZEE London Mela and London Mela presents 2017 programme launch at City Hall, Remarkable Productions, the production company behind the event, alongside Joanne McCartney, Deputy Mayor of London, London Mela, an artistically led celebration of South Asian culture and creativity, inspired by Asia, announced its return to Gunnersbury Park and Wembley Park, as well as an brand new event taking place in Croydon.
Celebrating its 15th anniversary, the event, which has become an established highlight in the capital’s cultural calendar, is one of the only mela’s in the country to champion new work, providing a platform for emerging British Asian artists as well as bringing traditional and classical art forms to a wider audience.
Much loved and critically acclaimed, the ZEE London Mela introduces the best in Bollywood, classical music, British Asian urban artists, dance, comedy and cabaret, South Asian-influenced street theatre and circus, as well as exhibitions.
This year’s programme will take place across three locations, starting on 3 September in Gunnersbury Park, home to London Mela since 2003. The event will then be taken on a mini roadshow, visiting iconic locations including Wandle Park in Croydon (30 September 2017) and Wembley Park (28 October), following the success of last years event.
Each event will feature British Asian and international artists across three major stages, complemented by the mouth-watering Tastes of Asia Food Market and bursting with heaps of exciting and colourful entertainment for the whole family.
Sadiq Khan, Mayor of London said:
This wonderful family event showcases the fantastic diversity of Asian arts and culture in the capital, and invites Londoners from all backgrounds to come together and get involved. Over the last 15 years, the Mela has gone from strength to strength, with street theatre, dancing and delicious Asian cuisine. I’m proud that we’ve helped to make ZEE London Mela even bigger and better this year – it’s events like this, taking place in all corners of the city, that showcase London at its diverse, lively and open best.
Ajay Chhabra, Artistic Director of ZEE London Mela said:
We are delighted to return to our spiritual home, Gunnersbury Park once again with an awesome lineup. 15 years of the Mela in outer London, proves the thirst audiences have for a free multi arts form outdoor event for all Londoners. Mela, at its heart is a cultural meeting point that binds us and our city together.
Julian Rudd, Creative Producer of ZEE London Mela said:
It’s fantastic to be working with The Mayor of London and ZEE TV to bring the London Mela home to Gunnersbury Park as a free event once again. An extraordinary artistic programme featuring the very best of South Asian music, arts and family entertainment is awaiting audiences of all ages. The Tastes of Asia Food Market and the extraordinary finale show are just some of the many delights the ZEE London Mela will cook up for you this year.
Parul Goel, ZEE Europe’s Deputy CEO & CFO said:
We are thrilled and honoured to sponsor ZEE London Mela yet again this year . After last year’s huge success, we are excited to be associated with this event that aims to bring people of all diversities and ethnicities together. The London Mela gels with ZEE’s philosophy of Vasudhaiva Kutumbkham which means The World is my Family. Our endeavour is to engage and inspire the youth, society and nation embracing this philosophy. ZEE London Mela brings you the latest talent from the entertainment space across industries, bringing happiness and smiles, yet again, to the great metropolis of London.
These events are free to attend, and open to all. Further details about the event will be announced later this year. To find out more, please visit: www.londonmela.org .