New Balance began as a Boston-based arch support company in the early 1900’s, developed into a specialized shoe manufacturer in the 1970’s, and has grown to become a leading global athletic products company.
Today New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine.
Detroit based Warrior, the industry leader in Lacrosse and Hockey launched into the UK Marketplace In 2012 through football and now has a central hub based in North West England
To ensure the best fitting, best performing shoes and apparel, we focus on improving our technology and production methods. A big part of that is maintaining five manufacturing facilities in the United States and one in Cumbria, United Kingdom – This is also home to one of our 6 outlet stores with Wembley being our latest venture.