New Era Wembley Outlet

New Era is the global leader in premium headwear, recognised for its iconic sports and lifestyle caps worn by athletes, creators and style lovers around the world. At the New Era store in Wembley Park, you’ll find an extensive range of caps, apparel and accessories across the brand’s renowned portfolio, including MLB, NFL and NBA collections.

History of New Era

New Era began in 1920 when Ehrhardt Koch founded a small cap company in Buffalo, New York. What started as a family-run business soon became a cornerstone of American sports culture, evolving into the exclusive on-field cap supplier for Major League Baseball.

Over the decades, New Era expanded beyond sport, becoming a global cultural icon worn across fashion, music, street style and lifestyle communities. Today, with more than 1,000 retail stores worldwide and collaborations spanning teams, artists and designers, New Era remains at the forefront of headwear innovation, keeping its heritage alive while shaping the future of modern streetwear.

London Designer Outlet

London Designer Outlet is your new favourite place for outlet shopping in London. Just 12 minutes from central London by tube and packed full of all the designer brands you’ve been lusting - but at a fraction of the price. In fact, up to 85% off the retail price during sales. Don't miss incredible discounts on even better products from all your favourite brands including The North Face, Sole Trader, Asics and so many more.