Superdry is a global lifestyle brand with a focus on producing high-quality but affordable clothing and accessories. The brand perfectly pairs iconic vintage American style with bold Japanese graphic designs, complete with a British twist.
Designed for attitude, not age, the Superdry Outlet offers an exciting range of men’s and women’s clothing. At the London Designer Outlet in Wembley Park, you can browse a selection of brand classics, at great prices, all under one roof.
History of Superdry
Superdry was created in 2003 after a trip to Tokyo inspired a creative collaboration between entrepreneurs Julian Dunkerton and James Holder. Combining Holder’s passion for tailoring and fashion, with Dunkerton’s love of graphics, Superdry was born.
What started as a handful of t-shirt designs has now become an extensive collection of over 500 distinctive logos. The brand has a growing presence around the globe, in fact, there are 768 Superdry branded locations across 65 countries, including 245 owned stores across the UK and mainland Europe.
London Designer Outlet is your new favourite place for outlet shopping in London. Just 12 minutes from central London by tube and packed full of all the designer brands you’ve been lusting - but at a fraction of the price. In fact, up to 85% off the retail price during sales. Don't miss incredible discounts on even better products from all your favourite brands including The North Face, Converse, Gap and so many more.