22 December 2025 - 4 January 2026
Across Wembley Park - Start on Olympic Way outside Novotel Wembley
This winter at Wembley Park, step into a festive trail that brings the story of Santa to life in a warm, playful way. Running from 22 Nov 2025 to 4 Jan 2026, it’s an easy stroll through the neighbourhood with plenty to catch your eye.
Begin on Olympic Way outside Novotel Wembley and walk up towards Wembley Stadium, then wander into Market Square before finishing along Wembley Park Boulevard.
Along the way you’ll see 32 images showing how Saint Nicholas, and his evolution from a kind fourth century bishop into the Santa everyone knows today, with nods to old winter folklore and early festive traditions, all the way to present-day AI Santas.
It’s suitable for children and grown-ups aline, fun to explore and a nice way to add a bit of Christmas sparkle to your visit.
Uncover the Influence of Art and Literature
Find out how well known American writers like Washington Irving and Clement Clarke Moore helped redefine Santa’s image, and how artists such as Thomas Nast and Norman Rockwell turned him into a familiar cultural figure. Their stories and illustrations shaped the shift from a quiet, saintly figure to the warm, gift giving Santa recognised across the world.
Santa’s Journey Through the Ages
Moving into the 20th century, the trail shows how advertising, films and pop culture strengthened Santa’s place as a symbol of joy and generosity. You’ll also see how different countries celebrate him in their own way, highlighting Santa as a shared figure across many cultures.
A Look Towards the Future
The final panels offer a glimpse of how Santa might evolve, with new technologies and changing traditions playing a part in how future generations imagine him.
Winter in Wembley Park
Wrap up warm and dive into the festive mood across Wembley Park. Browse our weekend markets for handmade gifts, seasonal treats and a few surprises along the way. Stop for live music and choirs, then wander into new art installations dotted across the neighbourhood.
There are plenty of spots for a cosy drink, plus restaurants offering their own yuletide menus. Whether you’re here for food, photos or a festive day out with friends, Winter in Wembley Park has plenty to explore.
