The Boulevard is home to aspirational retail brands, offices and London’s first outlet centre – The London Designer Outlet. Boasting over 7 million visitors a year, an 800 capacity car park, a train station and hotels just a stone’s throw away, footfall is a guarantee here for a brand activation pop up. Brands such as Weetabix, Ikea, Google and Thai Airways have all enjoyed great success hiring plots on the Boulevard, along with Christmas light switch-ons to launch our estate-wide winter lights festival, Winterfest.