Jelly Experiments Series by Lucy Hardcastle, part of the free Wembley Park Art Trail

Jelly Experiments Series by Lucy Hardcastle

Digital totems, Digital, 2023

Debuting in Wembley Park in March 2023, for International Women’s Day, this series of experimental artworks by London-based artist Lucy Hardcastle, is displayed across Wembley Park's oversized digital totems on Olympic Way and White Horse Square. The artwork is inspired by the idea of suspended realities and physical illusions, one of the key themes within Lucy’s practice. Her work intends to challenge the audience’s perception of reality by exploring fluidity, physics and reflections within photo-realistic environments. These works were part of ‘Equilibrium’, a group commission of free public artworks by an all-female line up of international artists, exploring their own ideas on balance, unity, harmony, and equality, whilst celebrating the coming together of multiple disciplines, backgrounds and influences.

Lucy Hardcastle's Jelly Experiments Series is part of a collection of digital artworks that will be displayed across Wembley park, curated by moving image artist Zaiba Jabbar. An award-winning director, curator and commissioner, she is the driving force behind the femme-focused Hervisions digital art collective.

Artist Bio

Lucy Hardcastle is an interdisciplinary designer and digital artist. Her work focuses on tactility, visual illusions and sensual aesthetics through digital rendered pieces, sculpture, set design and moving image. Her pieces highlight tensions between physical and virtual worlds and experiences, and aims to reconnect users and viewers with the material world through symbolism and metaphor. Her current projects focus on bridging the highly digital and physical aspects of her practice to produce immersive experiential pieces. Having graduated from Information Experience Design at the RCA in 2017, Lucy works as a visual artist and creative director at her eponymous studio. She lives and works in London.