Location: Outside London Designer Outlet
Designed by Field & Lawn, with artwork created by local Brent artist, Yoni Alter, London’s tallest-ever LED Christmas tree returns to Wembley Park for another year, towering over the neighbourhood adding some cheer to the night’s sky and forming a dazzling showstopper to Winterfest. Our 2021 tree is adorned with a new specially commissioned artwork where the 100,000 low-energy kinetic lights that form the conical tree pulse to different rhythms and evoke the vibrancy and pace of a cityscape.
About Yoni Alter
With bursting colours, Alter integrates between the artistic and the commercial, between the graphic and the artistic, between the figurative and the abstract, and between form and space. Alter studied art and design in Jerusalem before completing his MA Graphic Design at University of the Arts London and has since called London ‘home,’ constantly using the city as a source of inspiration. Indeed, Yoni’s debut London show at Kemistry Gallery was motivated by the city’s urban landscapes and architecture. Yoni’s colourful depictions of London architecture, simplified and to a degree abstracted are very seductive and seem to sum up the creative vibe of this amazing city.