The Green - Call for Cultural Operators

Wembley Park has undergone a major transformation. It’s no longer a place you’d only visit for a concert or a football match. Today, it is a thriving 365-day neighbourhood, teeming with life, free events, independent shops, and home to over 10,000 residents.

Culture and a strong sense of community have played a strong part in Wembley Park’s regeneration. An ambitions cultural strategy for the area has included the opening of 25 affordable artist studios, managed by Second Floor Studios & Arts, outdoor public art and a packed calendar of free-to-attend cultural events.

Since 2018, the neighbourhood has welcomed new cultural and leisure operators, including Troubadour Wembley Park Theatre and BOXPARK Wembley, whose own creative programming and outreach programmes were developed with the local community front-of-mind.

Wembley Park’s first community hub, The Yellow, also opened in 2018, with extensive facilities across two floors. Today, it welcomes over 8,000 visitors each year. The programme for the new Yellow was conceived following extensive consultation with the local community and includes a broad spectrum of activities: weekly, monthly and one-off events ranging from yoga to drama, cooking to supper clubs, Open Mic nights, to pensioners’ coffee mornings. To make The Yellow a truly inclusive and accessible space, most of the classes are either free or heavily subsidised.

In 2019, the Royal Philharmonic Orchestra announced the planned move of its headquarters to Wembley Park, which will further strengthen the area’s credentials as Northwest London’s cultural capital.

Since 2020, the popular Wembley Park Art Trail has brought to the area local, national and international artists, who have turned bridges, steps, office buildings, and public squares into unique open-air canvases. Now, Wembley Park is looking to expand its cultural and community infrastructure with a new venue, provisionally named The Green, and seeks an external operator and cultural anchor to manage its programming and day-to-day operations. The Green is set to complement The Yellow’s activities. The new venue will be overlooking the new Union Park (due for completion in 2025), moments away from the Wembley Park tube station and the iconic Olympic Way.

If you’d like to read more about this opportunity and apply, you can access the full tender pack and appendix by clicking the links below.

The deadline for submissions is 11:59pm on 6 March 2023.

Any questions, please email Josh McNorton - jmcnorton@wembleypark.com