London Designer Outlet, Mural, 2021
Nestled on the first floor of London Designer Outlet is this impactful, food-inspired mural by the iconic illustrator, Toby Triumph. True to Triumph's signature, detailed and hand-drawn style, 'Let The Good Times Roll' is an interactive piece with an irreverent, POP-inspired edge intended to reflect the fun and vibrant Brent community and all London Designer Outlet and Wembley Park has to offer. Whilst evoking a sense of joy and no doubt whetting the appetites of visitors, the playful mural also allows visitors to unlock discounts to selected London Designer Outlet eateries by scanning the QR code.
Born in Yorkshire and based in London and New York, Toby Triumph has worked with several high-profile brands known for their playful personalities, including Coca Cola, TfL, Google and Adidas. Working closely with the iconic creative agency Accent London, Triumph’s new London Designer Outlet work reflects the mood and feel of the centre, with its bright colours and joyful design.
Toby Triumph says:
“I was incredibly excited to be invited to create a piece of work that reflects the vibrant Brent community and all that London Designer Outlet’s fantastic restaurants have to offer. I love creating work that the public can interact with, and I feel that this piece is perfect for just that - visitors can stop and take a selfie and feel inspired about where to eat.”