Amazon Fresh Wembley Park in Wembley Park, London

Amazon Fresh in Wembley Park

Amazon Fresh Wembley Park store now open.

Amazon Fresh is a convenience grocery store powered by Just Walk Out Technology. An exciting addition to the growing Wembley Park neighbourhood, Amazon Fresh offers a mix of everyday essentials, local favourites and seasonal items customers will want and love, all at great prices. Amazon Fresh also offers delicious ready-to-eat and ready-to-heat meals.

No checkouts. Just Walk Out.

Amazon Fresh’s checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion and deep learning. Just Walk Out Technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual basket.

It’s easy to shop.

All you need is an Amazon account and the Amazon mobile app. Once logged into the Amazon App, tap the basket icon and click ‘Fresh Code’ to get your QR code, scan it at the gates to enter. Once you've scanned the QR code on the Amazon app over the scanner, you can put your phone away and shop like normal. When you're done shopping, just walk on out. No queues, no waiting. It's that easy.

Get ready to shop. Download the Amazon app here

  • Information:

    Amazon Fresh, Unit 3, Wembley Park Boulevard, London, HA9 0HP
  • Opening hours:

    Monday to Sunday, 7am - 11pm

  • View map

Prioritising safety.

The safety of customers and associates is Amazon Fresh’s priority and Amazon is evaluating the coronavirus (COVID-19) situation in real-time. Amazon Fresh has taken various steps to create a safe shopping and working environment, including: designated waiting area outside the store in case there is a queue to enter, free face masks and sanitiser for customers, lowering the capacity in the store, traffic lights to help you know if there is space to enter. We ask that you only visit the new Amazon Fresh store in Wembley Park for basic necessities, wear a face covering over your nose and mouth and shop alone where possible.

For more information, visit the Amazon Fresh store here.